If you have a blog, you might be familiar with the importance of business blogging. But have you got any idea how you can optimize your blog posts so that they become more SEO friendly?
According to a study, it has been found that most of the bloggers often fail to take the advantage of the huge marketing potential of their blogs. Only 60 per cent of the businesses have blogs and 65 per cent of those blogs are not even regularly updated from the last few months. There are multiple potential customers who are frequently looking for something. These people scroll through social media to gain some useful information. This is the reason why Search Engine Optimization is considered a strong marketing method.
As there has been so much technical information on the internet, here are a few things that you can do to your blogs in order to improve their SEO rankings.
Keyword research is the foremost thing that you need for on-page optimization. There are possible chances that you may have been including the keywords without even realizing its importance.
There are different varieties of tools and techniques which can help you to find the related keywords which are relevant to your blogs. Semrush.com and Google AdWords Keyword tool are considered as the best tools that can help you in finding the relevant keywords and also keep an eye on the competitors to check that what phrases they have been using to bring traffic on their websites.
The attention spans of the consumers are decreasing day by day. There is one thing that you can do to keep people on your website for a longer time. You can include visuals. It has been a proven fact that images compel much more than a whole copy of the text. People most often remember what they and less what they have read. This is the reason you can add images. When you upload a photo to your blog, make sure that you use keywords in the file name and fill the text field with a rich description about the photo.
You must include Feed subscription buttons and RSS and offer the viewers an ability to subscribe to your blog posts through e-mail whenever it is possible. This will allow your blog followers to have real-time notification of your latest posts without having to constantly check your website for new content.
When readers spend more time on your website, Google automatically knows that the content on your pages deserves high rankings.
The bucket brigades are said to be a simple copywriting technique that was created for attracting readers through a sales later. In the blog posts, they look like short phrases that look like a short sentence that ends with a question mark or colon. This works great in the introduction section in grabbing the reader attention.
Sub-heading is considered as the backbone of your blog post. They give your readers an indication of the information they can expect from the next section of the blog. But more importantly, the sub-headings are mandatory as it helps Google to grasp the key points you are creating in your post.
If you are a small business, you might have been using Twitter, Facebook, Instagram and other social media sites for creating a connection between current and potential customers. So, you can even post your blog posts on these social media sites to get more exposure. With the help of Hootsuite, you can easily post the links of your blog posts on all the social sites in a matter of few clicks.
SEO is an amazing technique for any business to make a name but all the technical information going here and there can be head-spinning especially when you are not so technology friendly. So, if you follow the tips mentioned above, you can achieve higher rankings in Search Engine Page Results (SERP), better conversion rates and web traffic.