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Things not to do in Digital Marketing

Digital marketing is something which has evolved significantly right since the time it has been introduced. In 2018, you must plan out your latest digital marketing efforts and strategies. You must make sure that you use all the latest methods so that you can get the best results possible. Here are a few things common digital marketing mistakes that you need to avoid.

Do not target the wrong audience

Yes, by the digital marketing methods you can reach out to almost every person in the world. But it is not good to do it every time. It will be better if you target the right audience for your digital marketing campaigns. You must consider the age, location, gender, interests and education while targeting your digital marketing and make sure that your messages get out in a way that can easily engage with your target audience.

Do not move on without a good strategy

This is a very common mistake that most of the people make. Yes, it is a fact that most of the part of digital marketing relies on techniques and tactics rather than goals and strategies. It is recommended that you must form a good strategy before you pick a tactic. Your online marketing strategy will act as an illuminator when you engage yourself in the world of marketing.

Do not overproduce the blog posts

Your customers and Google are not counting the number of blogs you have posted on your website. They both look for engaging, informative, valuable and one of a kind content. It is a much better that idea that you focus more on creating a high-quality content.

Do not underestimate the live video

Recorded video is considered as a great source that can help in getting the attention of your audience. But as the time has passed, there has been an increase in the demand for live video. The popularity of the live video has increased by 80 per cent in 2016. According to Facebook, users nowadays spend three times more time watching the live video rather than the recorded ones.

Do not reject the SEO

It is a myth that SEO is dead. It is an age of the advanced algorithms and artificial intelligence and most of the marketers leave the Search Engine Optimization way behind and alone, which is one of the biggest mistakes they make. This is because SEO is something that is and will continue to be one of the building blocks of a competitive and technologically sound web presence. If you do not have a proper understanding of SEO, there are possible chances that your marketing presence may fail or falter. You do not have to get a diploma in SEO but a few general things that can help you in growing your business.

Do not escape away from the conversion optimization

There used to be a time when the marketers were ok with not doing the conversion optimization. That time has been left far behind. You should not be afraid of doing the conversion optimization. Yes, it requires an eye for analytics and some technical chops but most of the CRO software eliminates the requirements for in-depth information.