Digital marketing is constantly getting evolved nowadays. The data and content have been the heart of all the key marketing strategies. Thus, the companies are forced to adapt a firm approach to marketing. This is the stage where an integrated digital marketing plays its part and helps to organize the overall process.
Integrated Digital marketing is all about utilizing all the digital channels in such a way that every channel works together by totally focusing on their intensity. This doubles the potency of the overall strategy. Every element of digital marketing has their own capabilities and when they are blended together, they automatically develop a snowball kind of effect. This effect is the result of an integrated digital marketing campaign.
It is something which needs to be obtained by every company who is looking forward to enhancing their marketing efforts and gather some more customers. You can even choose to develop your knowledge by a course in advanced digital marketing.
Here are a few steps that will guide you in conceptualizing and implementing a successful integrated digital marketing campaign.
Nowadays, the marketers do have a number of choices for promoting their offering. Before you start, you need to ask yourself a few important questions. Who is your target audience and how can you reach out to them? It is necessary to clearly identify your target audience on the basis of psychological and demographic attributes such as age, location, interest, age or behavior. This information will help you in developing clear messages and identifying the best digital platforms through which you can reach them.
Content is said to be the king for any digital campaign. You just cannot make a campaign successful without a good piece of content. It has the capacity to either break or makes your marketing campaigns. There are 3 C’s of content which needs to be followed whenever you are designing your content. These 3 C’s are Compelling, clarity and consistent. Other than that, make sure that the content you create can be easily posted on different channels.
It is not necessary for you to be everywhere. You must pick out the best digital platforms that can actually help you in achieving your brand objectives. There are multiple marketing channels like social media, E-mail, paid ads, search engines and each one of them have specific characteristics and impacts the customers at different points in the purchasing process.
You must remember that your focus is on driving more traffic no matter you use social media channels such as Twitter and Facebook for more engagement or a website for the initiation of a purchase. You must allow every digital channel to accompany each other and convey the same message everywhere. It does not matter if the theme of the channels varies. The message should remain the same.
Do not create multiple teams for working on different projects. Instead, you should frequently organize team meeting to ensure that all the members are on the same page. This will maintain the consistency throughout the campaign and also ensure the feel and look across the channels.
You should keep in mind that none of the customers will buy your products in the first look. Usually, it takes around 5 to 7 impressions to turn a prospect into a customer. Once when you have generated the lead, you can easily follow it up and engage them more with the other channel. You must keep evaluating as well. Once you get the data, analyze and evaluate the performance of every channel. Look what is going good and what needs to be improved.
A successful integrated digital marketing campaign will always keep you ahead in the competition. In order to make it successful, you must follow the steps mentioned above.